OK. Im usually not one to hate...but come on now. These Pepsi brooches made out of Legos by Dee & Ricky are on the front page of Hypebeast right now. A little pin-on brooch made out of Legos. The hearts and belts that they did were kinda creative at first....well more like a creative novelty, but now its just getting fucking corny. Who wears a lego brooch? Kanye wore it, it must be cool, right?!? Give me a break.
Anyways, the article says that Pepsi commissioned them to produce a limited run of these. Commissioned them?!? You've got to be kidding me. Pepsi, just save your money and get some 10 year old kid to do it and glue a pin on the back. Dee & Ricky, keep getting that money...I can see the Hypebeasts wondering where they can get this right now haha..."Going straight to Hypebeast like 'Mannnn I want that!'"