The first delivery from our Motivation Spring/Summer 2011 collection will be arriving at our stockists this week and releasing at our retail location and online this Friday, March 18th! The delivery consists entirely of crewneck sweatshirts, pullover hoodies, and zip hoodies that are perfect for the cooler Spring weather. The drop also includes 3 colorways of our new Mascot Head snapback hats.
Tying back to college life, this season we are glorifying the cheaters of the world, and it is a theme that you will see throughout the season's deliveries. We understand that sometimes you need to do whatever it takes to get ahead in life! Make sure you stop by our retail location or
online store this weekend to view the entire first delivery from our Spring collection.
The
lookbook features some of our employees as well as Michigan artists
P.L. and
Young Scolla as models. It was also entirely photographed by P.L. -- thanks again! Check out a few pictures from the shoot below and hit the link at the bottom to view the entire lookbook!
View the entire lookbook HERE.
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